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giovedì 13 febbraio 2014

It's a good year to be british

I am sorry Brad Pitt, your time has come, it had to eventually, don't be sad it's over just be glad it lasted so long... you have been dethroned, you and all your american buddies because british is the new sexy.
That's right, this year, if you are british, the hottest thing you can possibly show to a girl is your passport. Girls are not falling anymore for the confident, strong, sometimes cocky american boys; all they want is a polite, smart, quite clumsy british boy.  
Due to this sudden british-fever, english actors are working like crazy, i mean, just look at Benedict Cumberbatch and Tom Hiddelston, these day, they are nearly everywhere, they are conquering the world one awkward smile at the time! Lucky for us, they are not just nice to look at, they are actually really talented and focused on their work. 
Maybe, that's what we like about them, they are not vain; in almost every interview every time someone mentions the fact that they have been elected hottest men of the year, they blush and decline the title, they really don't want to be called "sex symbols". 
Some of the biggest companies are taking advantage of this new found love for the british villains, just look at Jaguar, their Superbowl commercial "It's good to be bad" has been one of the most popular this year; i found it brilliant myself. 
Because really, who wants to date the hero anymore? It's boring and overrated, us girls want the tormented villains. 
It's interesting to see how personality and charm have totally beaten physical appearance, some of those british personalities are not the best looking ones but nevertheless they are considered the most attractive ones. The myth of the "Ken doll" is definitely over now. I have asked most of my girlfriends if they prefer Loki or Thor ( as the nerd i am, i had to use an example like that) and nearly 85% of them have answered Loki, that's quite interesting. The character of Loki wasn't supposed to be attractive but nevertheless it had a great success among girls, more than Chris Hemsworth, who plays Thor , ever did.
At this point, you might be wondering why i decided to write this post, well, it's because i find very fascinating the evolution of trends in pop culture and the way the marked decided to use those changes. Even among bloggers, british ones are definitely leading, you see them sitting in the front row of the most important fashion shows all over the world or hosting the hottest events.
Overall, it's a great year to be british!




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